Well, either corporate security got incompetent or they intentionally let select leaks exist to "test the market response". Established companies tend to get more risk averse overtime.
I wager the stolen electricity part. The cartels have historically have even forced employees of utilities to hook them up on cellular towers at gun point.
PCB design is no bottleneck. These services are solutions in search of a problem.
There are already millions of vendors all over the world making infinite variations of PCB designs for the same/similar product. You can hire a design shop in China for peanuts to make a variation as well.
Ultimately the bottleneck is the consumer does not care for infinite variations. The vast majority just want a "top rated product" at the lowest price. Which is whatever Amazon sorts their results as or whatever the Jones are buying that they need to keep up with.
The biggest driver of "unique product" (not just the 9 millionth clone product) commercial success is marketing, it is branding, it is finding a unique niche, it is timing, it is existing social & business relationships to drive sales.
The adoption has basically been non-existent. I have a lot of theories on where they've gone wrong. Being so heavily tied to a blockchain (Ethereum being the worst due to its state bloat) is probably the biggest mistake I think they made.
I'm not convinced the reason is technical. Yes, the total Ethereum chain state is not tiny (a few TB I think). But if you're only interesting in ENS domains, you don't need to store all of Ethereum, you can just receive new blocks, filter the relevant domain change events and only index that.
I suspect the lack adoption might rather be because of:
- DNS being "good enough". Rug pulls as described in this article are sadly possible, but not frequent enough to motivate enough actors to work on the switch
- The stigma attached to crypto. Which is understandable given the number of bad actors trying to make easy bucks with false promises. But it's also a shame, given that this actually seems a perfect use case: the code is simple enough, and as far as I know, only a blockchain can guarantee a specific code will be executed without relying on a third party being and staying honest (in others words, true self-custody of a domain name).
Sounds like a great use of tokens.
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