You are reconsidering. And you admit that you are heavily personally invested in the brand. What will it take for you to not buy any of them any more?
We like to protect our investments. These investments are in time, money, effort and psychological face. We would rather wait and see if our investment still is worth something after all we put into it.
Brands, if we have invested in them sufficiently, are able to get away with much more than other companies because the consumers who have invested so much are unwilling to lose their investment.
We like to protect our investments. These investments are in time, money, effort and psychological face. We would rather wait and see if our investment still is worth something after all we put into it.
Brands, if we have invested in them sufficiently, are able to get away with much more than other companies because the consumers who have invested so much are unwilling to lose their investment.