I want coworkers who were irresistibly drawn to making software as soon as they saw a computer. I don't much care who we could lure in adulthood by merely making the incidentals look more pleasant. If anything, I'd like to find a way to deflect the horde of male dilettantes we're saddled with, because they're showing up just shockingly unqualified and I'm past tired of interviewing them.

Besides, how many developers even get sent to trade shows other than staffing their employers' booths? Isn't that more a PM and marketing thing?