The headline over there is different and the first sentence calls Vevo a "music label joint venture."
EDIT: Also, what is YouTube's involvement, exactly? It appears to be run mostly by ex-big label guys (and one person from MySpace), then they host on YouTube and share advertising revenue. Or something like that. There are few details about this on Wikipedia[2], but you're the kind of person who probably knows more about them than most of us.
The headline over there is different and the first sentence calls Vevo a "music label joint venture."
EDIT: Also, what is YouTube's involvement, exactly? It appears to be run mostly by ex-big label guys (and one person from MySpace), then they host on YouTube and share advertising revenue. Or something like that. There are few details about this on Wikipedia[2], but you're the kind of person who probably knows more about them than most of us.
[1] http://www.vevo.com/About/OurTeam [2] https://en.wikipedia.org/wiki/Vevo