I mean John fucked up the delivery of the message, somehow the cheapest pricing scheme I've ever seen was interpreted by the customers as an example of dastardly extreme greed, and the fix was to roll out a much more expensive pricing scheme. Something was lost in the sauce and that was all John's fault.
I know for me (as someone who would likely never have had to pay a dime under either pricing scheme) the crux of the issue was unilateral, retroactive changes to a license that was supposed to be tied to the software version, as well as the nebulous "we'll know what to charge you because of our proprietary data model, trust us" messaging that they first went with.
That, combined with the fact that there was no safeguard for the install fee to be capped at some percentage of gross revenue made it so clear that they were trying to get something out of their free to play market specifically, which seems to have been to force their F2P customers to use their Unity Ads service over Applovin or similar competitors since they gave credits towards the runtime fee if you vertically integrated with Unity.
The biggest problem was applying it to already released products. You have to give the developers the chance to pivot their business model to meet the new reality. They can't do that for already sold products that they would still be charged for under the new scheme.
If they tried to enforce that on previous version they'd get sued from all directions for contract violations. It was never going to work like that, there's no way Unity could have even afforded to defend themselves against such a barrage of lawsuits.
So the only question remaining is this: Did they announce these changes with the intent to walk them back to something else, or are they really that stupid?
During the initial kerfuffle, a Unity employee did quote one of their lawyers saying the following[1]:
> Our terms of service provide that Unity may add or change fees at any time. We are providing more than three months advance notice of the Unity Runtime Fee before it goes into effect. Consent is not required for additional fees to take effect, and the only version of our terms is the most current version; you simply cannot choose to comply with a prior version. Further, our terms are governed by California law, notwithstanding the country of the customer.
The communication around this rollout was absolute rubbish. Even employees were trying to get clarity, and they were forced to figure it out and real time.
> Further, our terms are governed by California law, notwithstanding the country of the customer.
So presumably if you’re a customer in the EU you’re still doing business directly with their CA HQ and not an office registered in Ireland/Luxemburg/etc. (pretty much how every other major company does it?)?
Then again why wouldn’t you say stuff like that as a lawyer? The fees from all the lawsuits would’ve been pretty immense (regardless of who wins..)
Not really. It’s just that they didn’t realize that their byzantine pricing model was far too complex for many people (who looked at it for 5 seconds and jumped to Twitter) to understand.
Almost nobody who could do basic math would’ve paid the $0.2 fee. They would’ve just upgraded to pro (considering that’s something they already had to do if their company’s revenue* was above 200k under the old model).
* the fact that Unity switched from a per company rev. limit to a per project one was also a significant discount to some users (e.g. if you work in an actual company but need Unity for a temporary/side project you now get it for free).
There were definitely many free to play games that would be overly negatively affected.
I’m not sure why folks appeal to a smug sense of “well I can do math”. You most certainly cannot account for every single case.
Free to play based on their initial plan of install based metrics with no revenue cap would have become infeasible unless you also happened to use Unity’s ad network.
Considering how high CPI is for mobile game ads ($0.2 to $2.5 or so depending on country) I don’t believe that would have been the case.
Of course the fees would still be significant for a large proportion of F2P developers and possibly crushing for those who make very little per user.
> I’m not sure why folks appeal to a smug sense of “well I can do math”
I was aiming that entirely towards the people who were focusing on the $.20 fee. Doesn’t make Unity’s announcement/model any less stupid but I’ll reiterate that only those who can’t do basic math would’ve ended up paying that much.
