Can you link to some screenshots with examples of ads in the newsfeed that someone like my mother would confuse as being from a friend or family member?
I'm inclined to agree with davvid on his point about how personality isn't a distinguishing factor between Google Ads and Google Search Results.
On top of that, intent is was drives the conversion. Even if my mom were to inadvertently click on an ad in her newsfeed thinking it was from a family member, the content of the page she was redirected to would definitely let her know she had made a mistake and that the status update definitely wasn't from a friend or family member.
I'm inclined to agree with davvid on his point about how personality isn't a distinguishing factor between Google Ads and Google Search Results.
On top of that, intent is was drives the conversion. Even if my mom were to inadvertently click on an ad in her newsfeed thinking it was from a family member, the content of the page she was redirected to would definitely let her know she had made a mistake and that the status update definitely wasn't from a friend or family member.