> the total number of people that paid at the end of the trial period went up significantly.
That's what I would have suspected as well. Weeding out the users that are not a good fit is very interesting indeed!
I suspect too that asking for CC info straight after the demo would be less of a repellent, once the visitor has actually tried the app (and it will probably lead to less chargeback, too).
That's what I would have suspected as well. Weeding out the users that are not a good fit is very interesting indeed!
I suspect too that asking for CC info straight after the demo would be less of a repellent, once the visitor has actually tried the app (and it will probably lead to less chargeback, too).