"Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter."
Every bit of substance that this article has, is stated in this first sentence. Anonymous sources like this, with no real corroborating facts, are usually indicative of PR people testing the waters for things that might happen. We already know that Twitter and Apple have a relationship, what new facts does this article have that indicate that anything worthy of discussion is happening? I doubt anything of substance will come of this.
Also, Apple has a track record of paving their own path the last 10 years. If this were true, Apple doesn't feel like Apple anymore. It would feel like the future is in someone else rather than theirs.
This would be the end of Apple as a culture, though they would still succeed as a company.
I'm not ready to subscribe to this. I don't think Apple will either. Too soon.
Apple, i.e. Steve Jobs, stated multiple times that they don't have to build everything themselves, that they aren't good at everything, and that strategic partnerships with outside companies is important. If my memory is correct, Jobs even said that one of his biggest mistakes in his early career was not realizing this.
This is true; and within Apple's success. I guess I see them having an incredible ability to meld things into their own.
A strategic and public investment, like Twitter, feels unlike them. Twitter seems to be the news, not Apple.
The AuthenTec acquisition, however, feels very Apple. They have a vision, they found a partner (and for some reason, acquired them). If it weren't for the purchase, AuthenTec would still be unknown to me.
The biometric integration will be, bar none, an Apple event.
Ping is a flop of biblical proportions. It was almost painful to see Apple try and marry off such hideous offspring to all it's iTunes users. We all just laughed.
Now Apple wants to go exclusive with Twitter, the sexy "it" girl that everybody wants to court. It makes sense to me. It's the only thing that could possibly atone for Ping.
You're overreaching. Once FB pulled the rug out from Ping -- which happened before launch -- no one really expected much of it.
Apple doesn't want exclusive with Twitter, they just signed a huge deal with FB for the same integration they've gave Twitter. Applen just wants to make sure they don't get locked out of things many of their customers see as vital.
Every bit of substance that this article has, is stated in this first sentence. Anonymous sources like this, with no real corroborating facts, are usually indicative of PR people testing the waters for things that might happen. We already know that Twitter and Apple have a relationship, what new facts does this article have that indicate that anything worthy of discussion is happening? I doubt anything of substance will come of this.