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Looks slick. I've got a use case for this. I help run an online accessories boutique with my partner. She works with editorial teams from numerous magazines in which they trade images, description, pricing, and other misc information for product features for upcoming issues. You know what they use? Spreadsheets. They look atrocious too.

I could definitely see where something like this could be used to replace their current workflow. The fact that this can work on a tablet is even better. You know why? She prefers doing this type of work in the evenings, on an iPad, as we're relaxing away from our desks.

It looks good. Seems easy to use, and looks fashionably well done; complete (really, you should see these spreadsheets they share back and forth).

The only thing I've ever wondered about these types of tools -- with so many good new options coming out seemingly daily, is how you would get people on-board? I can see it working once everyone can agree to start using it, but getting people to completely change there toolset and workflow (especially if other partners are not, can not, or will not adopt it) can be a tough nut to crack.



I think that's where the interop story becomes a critical feature to drive adoption.




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