For a product like this, I’d guess a lot of the upside sits in lifecycle, activation, habit formation, upgrade, and winback, not just top-of-funnel growth. That’s exactly where ScaleRep fits, AI agents that run CRM and lifecycle marketing on autopilot so the team gets continuous personalization, testing, and orchestration without a lot of manual campaign work. If useful, happy to share how we’d think about supporting a Head of Marketing here as the execution layer rather than adding more lifecycle/ops hires.