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To be fair to the news organizations, ads are very probably their primary source of revenue.

The "get a bunch of people looking at something interesting and then show them ads" business model has under-pinned newspapers, television, and now websites like Facebook, Reddit and Instagram.

The content was always kind of a side show, an excuse to serve you ads.

An example of an actual content company would be something like a movie studio, where the product is the actual movie, or a publishing house, where the product is an actual book.

Newspapers, television channels and YouTube, however, are making their money selling your attention to advertisers. So I think calling them "ad companies that serve content" is actually correct.



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