> I think your key to success will be if you can figure out someway of getting lots of passive job seekers to signup.
If you want people to do something there is way that often, but not always, works: pay them.
Why not share the fee you charge the companies with the people on the list? Obviously there are issues to be worked out to stop people from gaming the system, they need to be legitimate candidates, but I'm suspect there is a way. Basically it's the same as cashback on credit cards - they charge the merchant and share some of that with the consumer.
You want to incentivize the best developers, not those who want (a relatively small amount of) money. By replacing intrinsic incentive with monetary incentive it may end up making the situation worse.
Someone might happily sign-up to a mailing list for interesting jobs based on the inherent incentive, but offer that person $10 to do the same and they'll think "my time is worth more than $10" and just walk away.
You'll almost certainly better off just putting that same amount of money into traditional marketing channels.
If you want people to do something there is way that often, but not always, works: pay them.
Why not share the fee you charge the companies with the people on the list? Obviously there are issues to be worked out to stop people from gaming the system, they need to be legitimate candidates, but I'm suspect there is a way. Basically it's the same as cashback on credit cards - they charge the merchant and share some of that with the consumer.
Just some food for thought