Please refer to the correction at the bottom of the article. I have no problem admitting when I'm wrong. True&Co. doesn't not have a subscription. But isn't the Warby of the bra world and they have not proven that their algorithm works. 1) True does NOT make the process of bra shopping easier. That's what Warby does best while offering a great product at a very affordable price. Warby has great branding. In fact, True takes a traditionally feminine and sexy product and makes shopping for it a BORING and painful experience. 3 minutes of questioning was boring. 2)There is no animosity towards the team. My post is no different than an article on Pando - actually it's no where as snarky some of the articles I've seen. Pando can be really, really snarky. Check out this article: http://pandodaily.com/2012/11/21/dominatefund-badly-misses-t.... 3) If True's algorithm works, they should really show proof. Have they done any claims testing? That's what consumer brands do when they have $ and they are trying to prove that their tech works. Otherwise, it's flimsy, BS marketing ==> No true fit, no true fitting algorithm. 4) Where are the panties? I could not find them after 10 minutes. It's worse that True says they sell them, but I couldn't find them after 10 minutes. The founders don't understand basic business, marketing or branding. That's key for a consumer goods business like a lingerie brand. 5)It's a shame because I do know several other BETTER lingerie startups that should have gotten funding which presented at DecodedFashion Lingerie Startup Showcase. One founder is in serious debt trying to get funding. Unfortunately she isn't a former VC, so fundraising is a lot harder for her.