One real-life example (told to us by a customer): imagine you have a "spring sale" that you want to promote to your customers. You want to customize the look of the app, perhaps rearrange a few things, change the look, etc. You want to do this for a period of time, and perhaps even for a certain geographic or demographic area. With Pixate, you could push new CSS and assets as needed, then revert when the sale is over. You could even push different looks to different users, etc. Effectively, Pixate is the flexibility of web with the power of native.