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Benefits should be added slowly and if they must be taken away it should not be piecemeal. Few things offend people as a continuous loss of status.

Machevelli,the Prince (From obtaining a state by Wickedness!).. Hence it is to be remarked that, in seizing a state, the usurper ought to examine closely into all those injuries which it is necessary for him to inflict, and to do them all at one stroke so as not to have to repeat them daily; and thus by not unsettling men he will be able to reassure them, and win them to himself by benefits. He who does otherwise, either from timidity or evil advice, is always compelled to keep the knife in his hand; neither can he rely on his subjects, nor can they attach themselves to him, owing to their continued and repeated wrongs. For injuries ought to be done all at one time, so that, being tasted less, they offend less; benefits ought to be given little by little, so that the flavour of them may last longer.



Machiavelli is underrated as a social psychologist. People just don't want to believe it's true.




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