Uh, a "gadget review" site festooned with BlackBerry sponsorships, where the primary answer to "what's gdgt?" is a Flash video. Gotcha. Did someone famous start this and I missed the memo, or is this simply not news?

Started by Peter Rojas and Ryan Block, the two former editor-in-chiefs of Engadget.

That should definitely be in the HN headline.

why should it?

great way to launch -- site's down.

http://downforeveryoneorjustme.com/gdgt.com

edit: looks like its up and down intermittently now.

Back up and definitely worth a look. Lately it seems like content sites are increasingly hybridizing with what we'd think of as being more like applications.