I figured that price was the main reason why people buy SSL certificates from GoDaddy. (Speaking of which, it's worth checking retailmenot.com for GoDaddy discount codes: I recently bought several wildcard certificates from them and was able to get discount codes for 10-30% off.)
I ran into the same issue. Not a fan of godaddy, but you're going to pay considerably more for a wildcard certificate elsewhere. The 2 year + coupon is a great deal.