>At the end of the day, users are willing to pay, e.g., $15/month for Netflix, and don't care about who gets what part of that money. Fights over net neutrality and copyright are about how this $15 gets split up between: content creators, infrastructure providers, and user-facing websites.

This is incorrect, the actual fight is about killing Netflix as a business. The idea is to gradually force Netflix to raise their prices to a point where it no longer seems to be a cheap alternative to cable/satellite television.