I actually thing he's serious. I truly believe he actually is that ignorant that he believes that the attributes in that list make sense with his "mission". Completely ridiculous, and really sad.
I know John, and yes, he is actually that serious, as is his on/off again gf Katie, who also is part of this startup process. As a previous tenant (from when they had a place in Mountain View), I can attest to some of the outlandish practices...interestingly enough, some of the rules, while applicable to others, they (aka Katie and John) don't even meet the requisites themselves that they necessitate.